SIGMAS

Johnny served as Creative Director of Sigmas, where he helped shape the brand into a cultural platform rooted in philosophy, movement, and personal evolution.

At Sigmas, Johnny led the transformation of the company into a premium athleisure label centered on the idea of soul in motion — positioning the brand not simply as performance wear, but as a symbol of discipline, inner growth, and self-mastery. His creative direction established a distinct visual and narrative language that blended cinematic storytelling, natural human moments, and refined graphic systems inspired by momentum and progress. Under his leadership, campaigns extended beyond product to explore themes of becoming, resilience, and purpose.

Johnny built a cohesive creative ecosystem spanning seasonal campaign films, social-first storytelling, documentary-style content, and an evolving visual identity system. He emphasized storytelling as the foundation of brand-building, ensuring every touchpoint carried emotional weight and philosophical depth. Through this approach, Sigmas emerged as more than a clothing label — it became a movement-driven brand with a clear point of view on growth, identity, and modern masculinity.

His tenure positioned Sigmas at the intersection of fashion, culture, and self-development, where clothing served as a vessel for meaning and storytelling became a vehicle for connection.

Creative Director : Johnny Chang

Photographer : Johnny Chang

Cinematographer : Dave Cortez